New wrinkle reducer hits the market
CINCINNATI (WKRC) - Just in time for Mother's Day--one local mom is looking younger than ever, thanks to a new wrinkle reducer on the market.
It's being called by some the 'long-lasting secret' to eternal youth.
It's a new natural filler for your face, and it has a mother of three from northern Kentucky really feeling like in minutes she looks years younger.
We stopped out at the Advanced Cosmetic Surgery and Laser Center in Norwood to show you how it works.
"I'm new back to the workforce, and I happen to be in sales, and, I don't know, I just want to feel a little bit better about myself," said Cathy Reinert.
Cathy recently decided that one way to feel better about herself was to get well. So, she's one of the first patients turning to Dr. Jon Mendelsohn for the newest skin smoother on the market. It's called Vollure. It's a filler made of hyaluronic acid, or HA.
"Hyaluronic acids are naturally occurring materials," said Dr. Mendelsohn. "They are found in all living organisms; they are part of our skin and part of our bone.
Vollure was recently approved by the Food and Drug Administration for filling the folds in the face or the area around the mouth. As with other fillers, it contains a numbing agent and is simply injected underneath the skin in that area.
What makes it unique however is the duration and longevity of this product. Dr. Mendelsohn says it is almost twice as long as prior products that were FDA approved in this region.
Its stability or lasting effect comes from its structure, according to Dr. Mendelsohn, and that it attracts less water than fillers that don't last as long.
"As with any injection, the risks are mainly swelling and a little bit of a soreness the next day, but the thing about this product is that, if there is something you don't like, it can be dissolved," he said.
Some providers across the country have started using this filler for bust and butt lifts, but that's an off-label use.
The facial fold treatment ranges from $600 to $1,200, depending on how much you need. It is not covered by medical insurance plans.