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Devil Baby prank scares people into seeing new movie

CINCINNATI (Derek Drake) -- A viral marketing campaign for a new movie is scaring people on the street, while others are laughing behind their computer screens.

The campaign, posted to YouTube as 'The Devil Baby Prank' on January 14, 2014, is a viral marketing tool being used to promote the new horror movie, 'Devil's Due'. The movie opens in theaters across the country on January 17, 2014.

In 3 days of being posted to the internet video site it has garnered nearly 30 million views.

Watch the prank video above, then head to our Facebook page, tell us what you thought of it and share it with your friends and family.

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