Newport store sells NKU vs UK shirts ahead of NCAA matchup
NEWPORT, Ky. (WKRC) - March Madness has inspired a Newport business owner to get creative in promoting one of the most anticipated round one matchups: NKU vs UK.
Bill Wiefering owns Transfer Station Sportswear on Monmouth Street. His store caters mainly to UK fans. His wife gave him the idea to sell a shirt for Friday's March Madness matchup. The shirt reads NKUK "Davis vs Goliath".
The shirts were printed up Monday afternoon. More than 100 have already been sold.
When asked what it would take for NKU to beat UK, Wiefering said "Everyone on the Wildcats to get the flu or pneumonia".