P&G partners with Nick & Vanessa Lachey on ad campaign
CINCINNATI (Cincinnati Business Courier) - Procter & Gamble Co. has signed Cincinnati pop star and sports bar owner Nick Lachey and his wife, Vanessa, as brand ambassadors in a new advertising campaign for Pampers diapers.
The Lacheys are helping the Cincinnati-based maker of consumer goods (NYSE: PG) kick off the #SleptLikeThis campaign to promote Pampers Baby Dry, which focuses on how a baby can get a good night's sleep with no interruptions or leaky diapers.
The #SleptLikeThis theme is a twist on the popular social media hashtag #WokeUpLikeThis, which involves a bedtime selfie without makeup or crazy just-slept-on-hair, P&G stated.
To watch the ad and learn more about the campaign, read the full story from the Cincinnati Business Courier here (for Business Courier subscribers).
Cincinnati Business Courier is a Local 12 News partner