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The Cooler: Fiat Floating Cars?
The Cooler for August 7th, 2013:
Cars or jets skis?
Look at those Fiat 500s skimming right across the Chicago river; very James Bond. And yet, very not what you think. Those in fact are not cars at all.
It's all just part of the Italian brand's new advertising campaign for its jet skis. And those floating cars are actually jet skis with Fiat 500 bodies on top.
Watch the The Cooler.