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A local tech start-up is quickly turning into a go-to tool for travelers.

Inside a hipster-looking loft in Over-the-Rhine, you'll find some lofty ideas grounded in a sense of adventure.

Founder James Fisher wants to become a global guide for hitting the road. Already Fisher says the site is on its way.

Today Roadtrippers is the fastest growing trip planning site in the country.

Fishers inspiration started at home when he and his wife, Tatiana, were planning a trip along the East Coast. They were frustrated with flipping between resources. We had this idea of building a map of just cool stuff that we wanted to go and see, Fisher said.

The couple moved to Cincinnati in 2011 after they were accepted into startup accelerator The Brandery. They partnered with a local web developer then decided to stick around. CincyTech helped with early fundraising. In just over, a year, the companys data base has grown to include more than 100,000 destinations ranging from off-the-wall sites to museums to mom and pop restaurants.  Roadtrippers now averages about 1.5 million visitors per month and its growing rapidly and moving more mobile.

To use the site, visitors simply enter their start point and destination. The route pops up immediately. Visitors can select different categories like restaurants or attractions to overlay on the map and then save sites they plan to visit.

Your trip will be routed, your itinerary will be saved, everything is done automatically, all you've got to do is hit find it, add it to your trip and you're done, said Data Team Lead Brandon Hite.

With Cincinnati recently named one of the top tech startup cities in the country, Fisher offered some advice to other local aspiring entrepreneurs.

Do something youre passionate about, something you love, rather than oh, I want to start a business today.



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