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Want fries with that? Soon your burger will have them

Burger King says it will start offering a "French Fry Burger" for a buck, as it looks to compete with McDonald's Dollar Menu.

The Miami-based chain says the burger will be available Sept. 1 through the fall, as it looks to drum up sales and customer interest with low-cost new concoctions.

The burger, which clocks in at 360 calories and 19 grams of fat, is a relatively novel offering, but doesnt require any extra investment from Burger King; its basically a standard beef patty topped with four of the chains french fries.

The offering comes as fast-food chains jump through hoops to get customers through their doors, in large part by heavily promoting their cheapest eats.

McDonalds in particular has stepped up advertising for its Dollar Menu, which now features its Grilled Onion Cheddar Burger and a more substantial McDouble, which has two patties and a slice of cheese.

That forced Burger King and Wendys to adjust their tactics earlier this year to stress value more clearly as well. Burger King, for example, has offered any two sandwiches for $5 and a Junior Whopper for $1.29.

Its not clear whether the strategy will pay off for the chains, or what effect it could have on wearing away at profit margins over the long term. But in the latest quarter, Burger King said its sales at North American restaurants open at least a year slipped 0.5 percent. Wendys reported an anemic 0.4 percent rise, while McDonalds reported a 1 percent increase for U.S. restaurants. Other chains, by contrast, are faring better. Chipotle reported a 3.4 percent increase and Starbucks said the figure rose 9 percent.

(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

PHOTO:

Courtesy Burger King
 

 

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