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Local School in Social Media Madness Finals
Reported by Joe Webb
School doesn't start for a couple of more days but the women of Mother of Mercy High School are teaching some serious lessons today through social media. Mercy has reached the finals of a competition called "Social Madness", sponsored by the Cincinnati Business Couriers parent company American City Business Journals. The all-girls school has survived several preliminary rounds of the completion that started in May. Tonight at midnight the head-to-head competition with Albuquerque radio station KLVO ends with the winner getting $10,000.
Social Madness uses an algorithm to calculate "social media engagement". The final round has lasted two weeks. At noon today Mercy was showing little mercy. They led the radio station by 9,000 points.
"It's interesting because they have 3 times the number of followers on social media that we have. So were pretty excited that this small, mid-sized Catholic school on the west side of Cincinnati is taking on some pretty big organizations across the country," Mother of Mercy Communications and PR specialist Jenny Kroner Jackson told Local 12 this morning.
She says they've manhandled the competition by sticking to the schools mission with engaging Facebook posts and tweets. "We wanted to make sure it wasn't just random things to generate competition and to get votes up."
If Mercy holds on to its lead the real winner will be the Mercy Beyond Borders Ministry established several years ago by Sister Marilyn Lacey. The ministry's motto is "Where women learn, women matter."
"It's not just about 'Yea Mercy High School in Cincinnati!' It's about raising awareness of Mercy Beyond Borders and how we here in Cincinnati can do that for them over there. Our $10,000 has already been decided that it would go toward educational scholarships for women and children in Haiti and the South Sudan," Jackson added.
Three contestants from Cincinnati made it out of the preliminary rounds: Mercy, the Cincinnati Reds and Intrust.
"We never imagined that Mother of Mercy would make it all the way to the finals and they deserve huge congratulations for the way they engaged their followers across their social media channels. They have made the competition a lot of fun, and we are cheering them on to the win today," said Cincinnati Business Courier Managing editor Lisa Benson.