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Theft Victim Applies Social Media Pressure

DIXON, CA (CBS) -- A man gets creative when a thief steals his son's bike off their front porch.

He decided to show the surveillance pictures, and apply some pressure on the thief using social media.  Reporter Nick Janes shows us how.

Phil Coats had the surveillance video-- showing the guy marching onto his Dixon front porch and riding off on his son's bike one early Saturday morning. 

He just needed a plan.

Most people probably would've stopped with a police report but Phil figured the misdemeanor theft wasn't exactly cops' top priority.

So the software engineer came up with an idea: use social media with a twist.  He started a facebook page as the Dixon Bike Thief. 

It worked to get the word out.

Within 24 hours, Phil had 10,000 views and the comments and likes kept coming.

Lo and behold, about a month later the bike thief returned to the scene of the crime.  This time to make a delivery and you guessed it, it was all caught on camera.

It was his son's bike lying on the lawn.

As Phil says, from bike thief to bike borrower, was it shame or maybe a change of heart that motivated him?  Or-- fear of being caught?  He had no idea.



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