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Fifth Third Bank helps customers get trained and hired

CINCINNATI, Ohio (Brad Underwood) -- Fifth Third Bank is using its advertising and Twitter account to help people find a job.

The national campaign highlights job seekers through the reemployment program with help from NextJob, a solutions company.  Piloted in 2012, the bank's program finds customers who are behind in their mortgage payments due to job loss and offers them help to get back in the workforce.

"So we thought, shouldn't we really be trying to help those customers find a job so they can stay in their home," said Fifth Third Bank's Senior Vice President & Chief Marketing Officer.

Now, in the third year of the program, Fifth Third Bank and NextJob are using social media to power the campaign.  Twitter is the driving force, coining the phrase "Retweet to reemploy."  The bank is counting on social media to spread the word on the highlighted job seekers.

Another first for this year,  Fifth Third Bank and NextJob are opening up the program to all unemployed job seekers interested, bank customers or not. Add to that, for every 53 retweets Fifth Third Bank and NextJob will fund a job search coaching package for another unemployed person.

"We want to make this available to consumers who may be struggle in their current role, or underemployed or just really trying to seek advice to find a better job," said Veltre.

The campaign operates online at 53.com/reemploy and also promotes on twitter with the handle @FifthThird.  According to Fifth Third Bank, 10-15 new participants make up  the program each month and 200 people have gone through the program so far.



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