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The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available.

New Pantene comercial says stop apologizing

(WKRC) -- A Pantene advertisement urged people to stop saying "I'm Sorry."

This advertisement goes on to show women giving confident, unapologetic responses.

Pantene says the problem of saying sorry isn't just something women in the U.S. face, but something that women face globally.

That's how it came up with the "Shine Strong" campaign.

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