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New Pantene comercial says stop apologizing

(WKRC) -- A Pantene advertisement urged people to stop saying "I'm Sorry."

This advertisement goes on to show women giving confident, unapologetic responses.

Pantene says the problem of saying sorry isn't just something women in the U.S. face, but something that women face globally.

That's how it came up with the "Shine Strong" campaign.

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