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Design Advisory Board not thrilled by GE building design

CINCINNATI (Angenette Levy) -- In a couple of years the view of downtown Cincinnati from The Banks will change when General Electric opens its new global operations center.

Members of the city's advisory Urban Design Review Board met with architects working on the building's design Wednesday and described it as "undistinguished" and "routine".

The building will have GE's logo on the south side facing the river. It will also have floor to ceiling windows to allow as much light in as possible. People hanging out at The Banks had differing opinions on the design.

"I don't think it's necessarily highlighting the skyline of Cincinnati so to speak. You know like the Carew Tower or PNC Bank," said Jaima Holland, a native Cincinnatian who now lives in Istanbul, Turkey.
Rosemary Dorece of West Chester said she liked the design.

"I think it's very attractive looking. I think it will be a nice addition to down here," Dorece said.

Jay Chatterjee, a member of the Urban Design Advisory Board told Local 12 News the riverfront is a "spectacular" spot and he believes a few changes could be made to improve the design.

GE chose Cincinnati for the new operations center last month. It will bring at least 1,400 new jobs to Cincinnati. Construction should start in the fall. But some would like to see a more unique design.

"I kind of feel indifferent to it. It's not anything spectacular in design. It has nothing that stands out about it," said Natasha Witte.

Chris Powers of Ft. Mitchell sees the skyline when he drives to work in Cincinnati. He loves looking at the skyline on his drive north on I-75.

"I don't know if it fits with the Banks specifically but it looks nice. Looks like a nice building. I'd work there," Powers said.

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