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Two LumenoCity creators think out of the box

CINCINNATI (Paula Toti) -- The free tickets disappeared in 12 minutes and buzz is building as the second year of LumenoCity approaches.
   
The light show projected on Music Hall with music from the Cincinnati Symphony will have its dress rehearsal Thursday night, July 31.  The three shows run Friday, Saturday and Sunday.  It started as a venture between the symphony and the Haile Foundation to welcome the CSO's new musical director.  It took on a life of its own.  This year each day will be a day-long event with a little village set up selling LumenoCity items.  The creative minds behind it think big.

Owners Dan Reynolds and Steve McGowan are the visual artists of the show and even worked to name and brand the event. 

McGowan said, "And the name was designed to not be a thing or a concert but how they feel."
   
They hope what's known as "architectural projection mapping" makes people feel a sense of coming together.  They didn't exactly start as light show experts but have done out-of-the-box, creative and film work for clients such as Pepsi and Tiffany.

Reynolds said, "We've been working for 20 years doing media for build environments, for retail and hospitality spaces; never anything on this scale."
   
Local 12 got a look at the scale just after midnight on a test run.  With binoculars and huge projectors the first images were tested on the face of Music Hall.  It's video but the process involves being hyper accurate to details of the architecture.  Last year they knew they were on to something when 2,000 people showed up just to the tech rehearsal.

They like to think of themselves as being good at creating moments of shared experience.  The light show that is part of the two hour LumenoCity will be 38 minutes long.  Reynolds will be punching some of the buttons and McGowan will be mingling with the crowd.  He's actually kind of a crowd guy and both of them are just kind of known as the fun guys.

The spirit of LumenoCity is generosity and sense of community.  Proceeds benefit the CSO and the "Save Our Icons" fund. 

If you didn't get tickets to LumenoCity you can watch the show on CET at 9:30 Saturday night.  There will also be a live feed on Fountain Square and at Riverbend Sunday night.


Follow Paula Toti on Twitter @paulatoti and LIKE her on Facebook


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