Most Shared

LOCAL 12 - Search Results

The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available.

Ice bucket challenge takes over social media

CINCINNATI (WKRC) -- People on Facebook have likely seen the videos of people taking on the "ice bucket challenge."

In the name of raising awareness about Lou Gehrig's Disease, people pour buckets of ice water over their heads.  They then challenge others to do the same on social media.
But is this trend actually helping?
The answer is a resounding yes.  The campaign kicked off July 29.  Since then, the ALS Association said it received more than $1.3 million in donations.  The organization collected $22,000 in the same period last year.
A spokesperson expressed awe at the quick rate at which the campaign grew and said it was difficult to anticipate how much it might ultimately raise.  More than a million dollars came in over the weekend alone.

Follow us on Twitter @Local12 and LIKE us on Facebook for updates!




Advertise with us!
Advertise with us!