UC grad launched new business during pandemic creating custom jingles for any occasion
MARIEMONT, Ohio (WKRC) - A musician from Mariemont is finding a new way to make money after the pandemic hit the entertainment industry hard.
In March of 2020, when live performances were suddenly banned, Ryan Fine launched Fine-Tuned Custom Songs, a business where he creates custom jingles.
“I was brainstorming after my last hotel gig, essentially being fired from the world, and I thought maybe anyone can have a song for anything,” Fine said.
Just days after graduating from the University of Cincinnati in 2017, Fine moved to Nashville to pursue his dreams.
“I was working on a career in being an artist with original music and that all kind of had to shift, or at least take a pause,” Fine said.
Almost overnight, the entertainment industry was decimated.
“I was a small fish in a big pond and now there’s no pond,” he said. “Does that make sense? The work wasn’t there. You just had to figure it out.”
Musicians all around the world suddenly didn’t have jobs, and that’s when Fine created a new one.
“We find a way,” he said. “Not everybody can, but I have to do music and I’m going to work to make that happen in any capacity.”
From his home in Nashville, Fine is able to record short, custom jingles for any occasion, from birthdays to engagements to holidays. Over the last year and a half, he’s recorded more than 600 jingles for people all around the world.
“I feel like I’m getting to know complete strangers so quickly because they’re giving me the most intimate details of their life and their relationships, so I get to feel like I’m part of something bigger,” Fine said.
Even though Fine is able to perform in person again, he has no plans to stop sending jingles.
“My foot is halfway out the door,” he said. “There are events happening, but this is going to be so stable because you never know which way the current is going to go with COVID. Like I could be back in the same situation any day.”
The jingles start at $100 and are entirely customizable.
If you would like to order a jingle, you can click here.
For more information, you can visit his website.
