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Joe Burrow Foundation 'Bayou to Greater Cincinnati: Let's Do Good' challenge underway

(AP Photo/Aaron Doster/Game Day Communications/Joe Burrow Foundation)
(AP Photo/Aaron Doster/Game Day Communications/Joe Burrow Foundation)
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CINCINNATI (WKRC) - The Joe Burrow Foundation announced on Wednesday the return of "From the Bayou to Greater Cincinnati: Let’s Do Good" competition, a friendly challenge between the two areas to support the Joe Burrow Foundation.

The challenge runs through June 6. During that span, fans can purchase apparel celebrating Burrow’s career both with the Bengals and at LSU, where he won the 2020 College Football National Championship.

The Joe Burrow Foundation is once again partnering with Ohio-based "Where I’m From Apparel" in the sale of Bengals and LSU-inspired apparel options, available on its website.

More than 4,600 items were sold during last year’s challenge, with Cincinnati fans winning bragging rights making in excess of 2,800 purchases.

"We are excited about bringing back our ‘Bayou to Cincinnati’ challenge,” said Amy Floyd, Executive Director of the Joe Burrow Foundation. "Last year we raised nearly $70,000 as fans from both Cincinnati and Louisiana joined the cause to support the Foundation. We expect that total to increase this year to help even more families in both areas."

Where I’m From Apparel again will donate 100% of proceeds to the Joe Burrow Foundation, which launched in October 2022 to help meet the needs of families who are working to overcome food insecurity and childhood mental health issues in Ohio and Louisiana.

"Where I’m From Apparel could not be more honored to be associated with Joe Burrow and his Foundation in this important effort,” said Ryan Napier, Co-Founder of Where I'm From Apparel. “While we’re looking forward to seeing which fan base will win this year’s challenge, we know the real winners will be all those who receive support from the Joe Burrow Foundation.”

Burrow was asked during a regularly scheduled press conference if Supplemental Nutrition Assistance Program (SNAP) benefit returning to pre-pandemic levels has had his foundation's resources more in need than ever.

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"I don't know if I would say more of a need," said Burrow. "I would say there's always a need in different parts of the country to help those kinds of people that need. Those are always things that are on our mind. I think that's obviously a big focus of the foundation and then also mental health and then also just broad things that we think we could help with, whether it's medical bills or scholarships or whatever it may be to help people. I think we have our main focuses and then things also at our discretion we think could help people."

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