FC Cincinnati changing national perception of city, Forbes says

FC Cincinnati fans will be cheering for their MLS team in 2019. (Cincinnati Business Courier/Corrie Schaffeld)

CINCINNATI (Cincinnati Business Courier) - Amid all of the infighting over a soccer stadium location and how to pay for it, Cincinnati has emerged as a shining example of how to get things done at least in the eyes of one sports business expert. In his eyes, FC Cincinnati’s victory in the Major League Soccer expansion sweepstakes on May 29 is playing a prominent role in changing the way Cincinnati is viewed nationally.

Forbes magazine contributor Patrick Rishe, director of the sports business program at Washington University in St. Louis, called FC Cincinnati “among the most compelling sports business stories of the last three years. Because it shows that with tremendous fan support, you can sway detractors into believing in your brand as a community,” in a recent Forbes article.

Maybe more telling, and surprising if you know Cincinnati’s history, Rishe compares St. Louis’ inability to provide financing for a soccer stadium with Cincinnati’s and Nashville’s ability to get it done and win MLS expansion bids. Nashville was the other city to win an MLS club in the latest round of expansion. St. Louis was a contender but wasn’t able to put together a deal to get a soccer stadium built.

“Perhaps it’s time communities like St. Louis figure out how to bridge gaps between city and county governments in order to enhance civic progress — and become communities of can rather than can’t,” he wrote. “Because Cincinnati and Nashville have become can-do cities for MLS.”

To see more of the comments made about Cincinnati, read the full story from the Cincinnati Business Courier.

Cincinnati Business Courier is a Local 12 News partner

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